Senior Director, Marketing

Exciting Opportunity to Join Our Legacy of Environmental Leadership!

Location: Corporate Office – Indianapolis, Indiana

About Us: At Arcwood Environmental, we are more than just a company; we are pioneers in industrial waste management, committed to creating a cleaner, safer world. Since our inception during the environmental movement of the 1970s, we've been at the forefront of solving complex environmental challenges. Headquartered in Indianapolis, Indiana with a dedicated team of 2,000+ employees spread across the United States, we provide innovative and compliant solutions to thousands of clients in diverse industries.

Why Arcwood?

• Impactful Work: Be part of a team that makes a real difference. Our comprehensive services range from hazardous waste management and emergency response to onsite support and technical solutions, allow us to solve our customers' waste challenges. We are part of the solution. We don't generate any waste ourselves.
• Growth Opportunities: At Arcwood, your contribution is valued beyond your job title. We believe in the power of continuous learning and growth, encouraging every employee to expand their skills and take on new challenges.
• Safety First: Your health and safety are our top priorities. We foster a culture where every employee is empowered to act safely and ensure the well-being of their colleagues. Our mantra is Safe and Compliant, Always.
• Collaborative Environment: Together we can achieve much more. Join a supportive and dynamic team where your ideas and efforts are recognized and rewarded.

Our Commitment: We are dedicated to fostering an inclusive and innovative workplace where every employee can thrive. As part of our team, you will have the freedom to contribute your expertise wherever needed, ensuring the success of our mission to protect the environment.

Our Vision: Our vision is to be the most trusted partner in the environmental services industry. We put our customers first and deliver agile, sustainable, and innovative solutions. We commit to nurturing top talent and creating lasting value for our customers, shareholders, communities, and the planet.

Our Ownership: Arcwood Environmental is backed by the EQT Infrastructure VI fund, enhancing our capabilities, and expanding our reach. EQT is a dynamic global investment powerhouse managing EUR 232 billion in assets (EUR 128 billion fee-generating). With a focus on Private Capital and Real Assets, EQT owns and supports leading companies across Europe, Asia-Pacific, and the Americas, fostering sustainable growth, operational excellence, and market leadership. This exciting ownership positions us for continued impacts and growth in the future.

Senior Director, Marketing
The Senior Director, Marketing will partner directly with the Vice President, Marketing to develop and execute the organization's integrated marketing strategy within the environmental services industry. This role will drive growth initiatives, manage the internal marketing team and oversee outputs provided by the external creative agency.

The Senior Director will play a key role in ensuring alignment of marketing efforts with organizational goals, building performance metrics and optimizing the marketing function for scale.

Essential Functions & Requirements:

Strategic Execution

• Translates organizational strategy into a clear marketing roadmap identifying key branding, positioning, campaign and partnership opportunities
• Owns brand architecture and leads campaign planning, execution and measurement for digital, social, events and content; ensures clear and consistent messaging across all channels
• Acts as a thought partner for senior leadership on marketing-driven growth opportunities

Marketing Operations

• Establishes the marketing operations discipline including dashboards, analytics, ROI tracking, and martech stack oversight in partnership with data analytics team members
• Fosters a culture of continuous improvement by implementing and supporting initiatives related to A/B testing, audience segmentation and experimentation
• Manages budget oversight, vendor agreements and resource allocation to deploy the most efficient and cost-effective marketing strategies

Team Leadership & Development

• Provides leadership and oversight of marketing team members focused on content and digital marketing, events and partnerships and general marketing coordination
• Mentors and develops a high-performing team and fosters a culture of innovation, accountability and data-driven decision making
• Serves as the primary internal liaison to the external creative agency; sets briefs, reviews deliverables, manages budgets and timelines and ensure creative outputs align with brand
• Maintains the ability to travel to other Arcwood locations or external events as needed, up to 15% of the time

Education:

• Bachelor's degree in marketing, communications, business or related field (required)

Experience:

• 8+ years of marketing experience (required); within a B2B, nonprofit or services-driven environment (preferred)
• Demonstrated experience managing a marketing team and agency relationships (required)

Critical Success Factors:
Key Performance Indicators (KPIs)

• Strategic Execution & Growth:
  • Increase marketing-influenced pipeline growth by 15-25% in first 12 months
  • Improve MQL > SQL conversion by 10-15%
  • Increase Share of Voice by 5-10%
• Digital Performance & ROI
  • Establish baseline for email campaign engagement and improve by 10-15% in 12 months
  • Increase website traffic and SEO performance; increase organic traffic by 10-15% YoY and improve engagement by 10-20%
  • Establish baseline for digital ROI and achieve positive ROI by end of year
• Campaign & Brand Effectiveness
  • Ensure 80% of campaigns meet or exceed success metrics
  • Reduce off-brand materials by 90%
  • Ensure 95% of assets delivered by agency are on time with two or less rounds of revisions
• Marketing Operations & Efficiency
  • Launch marketing dashboard within 90 days and ensure 95% on-time monthly reporting
  • Maintain +/-3% budget variance
  • Ensure 90%+ adoption of standardized workflows within six months

Competencies:

• Strong digital literacy including marketing automation, CRM/email, analytics, social and content strategy
• Excellent strategic-thinking skills with the ability to provide hands-on leadership to execution
• Strong written and verbal communication skills to effectively develop and manage internal and external stakeholder relationships
• Strong ability to drive change within a dynamic environment
• Regular and predictable attendance to perform the functions and requirements of this role

Benefits, Compensation, & Workforce Diversity:
Arcwood offers competitive pay and bonus incentives. Benefits include choice of medical, dental, and vision plans, flexible spending or health savings accounts, employee and dependent life insurance, short and long-term disability, 401(k) savings plan with 7% company match, and tuition reimbursement.

Equal Opportunity Employer – Veterans & Disabilities

A post-offer drug screen and background check will be required.

Current Openings for Senior Director, Marketing Jobs at Arcwood Environmental, LLC